Helen Xu the Marketing Consultant
Name: Helen Xu
Profession: Marketing Consultant
Short biz Description:
Helen is founder and Senior Marketing Specialist
at ProLeap Marketing which was born in 2010 to fill the void of outsourced
marketing personnel in the market.
She started off, by chance, when a small
consultancy firm engaged her marketing services to provide them with industry
analysis and advice on business strategy and marketing plans. That was her
‘ah-ha’ moment — she realised that there would be similar small-medium sized
companies who were in need of non-permanent marketing staff.
Today, the ProLeap team is proudly made up of
likeminded mums who each wear different professional hats — marketing
specialist, bilingual copywriter, public relations consultant, translator,
photographer, designer, events coordinator — but who all want the same thing in
life. While we have chosen to leave the traditional workforce and our priority
is our family and children, there is a burning personal need to stay work
relevant, to stay in touch with the working world. We have discarded the common
notion that one can only be either a full-time working parent or a stay-home
parent, not both. Subconsciously, Helen has created an environment where
responsible and experienced women have teamed up to work on marketing projects
for multi-national companies, while nursing their babies.
We believe in setting the right example for our
children and that when we choose to do something (a project, having a family, a
hobby), it means doing it properly or not at all. The ProLeap mums have chosen
to live the Mumpreneur life, on our own terms!
Noteworthy Moments:
From our humble beginnings in 2010, our clients
have trusted ProLeap with their marketing needs, often engaging us for extended
campaigns, or additional services. Some clients have even been with us since
Day 1! Today, our dynamic team serves a variety of clients — long-term
retainer, repeat, referral, new — from many different industries.
Main Clientele:
There are typically 3 types of clients who
needed our assistance: first, new businesses which want publicity to get their
name out there; secondly, mature, established companies which require specific
professional support; and lastly, unstable companies which are struggling and
require additional professionals to analyse their market, identify their
problem(s) and develop a strategy to overcome the problem(s).
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