Personal branding for Entrepreneurs

As a solo entrepreneur or “solopreneur,” responsibility for your brand’s image rests on your shoulders. Although you might not realize it, real estate agents, accountants, dentists and other business owners and service providers are solopreneurs in industries where one’s personal brand matters. On one hand, representing your brand by yourself can assure you maintain a consistent voice throughout your social media and content marketing. However, it also means that all of the decisions and work that go into creating a digital presence fall on you.

As Solo entrepreneurs, we need to put considerable focus on branding. You are a brand; You need to reflect this everywhere you go. Your appearance should enhance your message, not distract from it. Hair, makeup, clothes and accessories say a lot about you. I believe effective personal branding attracts people who resonate with your business, and are aligned with your core values.

One often overlooked element is headshots, the photos you use for your profiles, websites, article bios, speaking engagements posters and more. A picture speaks a thousand words. Shouldn’t yours say something… compelling?

For head shots that reflect your true values and help tell the story of who you are and what your business is all about, focus on three elements: what you wear, poses and background.
Not-So-Corporate Head shots are perfect for small business owners, bloggers, tech start ups, designers and creative entrepreneurs.


Bonus Tips:
Have a favorite candid shot of yourself? Try to capture a similar energy in your head shot, however do not use candid shots in place of a professional head shot.

Have a tagline or mission statement? Write your values & tagline next to your head shot. Are they aligned? Image search your values to get a feel for how values can be expressed visually.

Last but not least, Invest in a Professional photographer that can bring out the best in you.



Head shots are a powerful branding opportunity. To attract the right people and opportunities for you, all aspects of your brand, including your head shot, must be aligned with your inner truth. Corporations do this all the time to connect with their audience. Take time to fully understand your values and to align them with your branding. You will attract clients you will love working with.