Business Basket - Networking Group in Singapore - guest blog

The Ultimate Guide To Business Cards (by Isabelle)

To Stay Or Not To Stay

The world's most popular social networking sites certainly have changed over the years, and they'll undoubtedly continue to change as time moves forward. Old social networks will die, popular ones will stick around as they're forced to evolve, and brand new ones will appear.

So, what's everyone using right now? Have a look through the updated roundup of social platforms below to see which ones are currently the trendiest:

1. Facebook Page
Small businesses can support their online marketing activities by creating a Facebook business page. Once you create your page and begin to build a following, you can use it to promote your business on a daily basis. But, growing your page can be challenging, especially as more and more business pages are being created and the competition for "likes" is increasing.

2. Instagram

Would you like to get your products and brand seen by more people, grow a strong following of customers who really relate to your brand, and get paid? If so, then Instagram is your magic spell.

Now many brands are finding ways to interact with the Instagram community and earn personally invested customers who keep coming back for more.

But it’s not just the numbers you should care about. It’s the people using Instagram.

3. Carousell

Even for the inexperienced user, Carousell is an easy-to-use app that allows you to sell items with ease. But with so many people already hawking their belongings there, what will it take to distinguish yourself?
Strategy, of course! Anyone can take attractive photos (and apply filters to them to make them more beautiful). What matters are the subtler things that buyers may not actively look out for, but are unconsciously influenced by.

4. Google+

When you set up a Gmail account, you automatically set up a Google+ profile, too. To get to Google+, log into your Gmail account. In the upper right corner you'll see your name (or the name that you used to set up the account) with a + sign in front of it. Click it to be taken to your Google+ profile.

For a local business, a Google Places listing is one of the most important online listings you can have. Google gives preference to the Places listing when a city is entered into the search bar.
The people you have in your Google+ circles & interaction you receive on Google+ posts can affect how you & your business appear in Google search results.

5. MailChimp

MailChimp is an email marketing and newsletter service with a long and proven track record. Each month, MailChimp send out around 4 billion emails and takes care of all the issues that can arise from sending out emails to your customers. Building up your own database of email contacts is vital for the majority of small businesses. It helps you find out more about your customers or potential ones. MailChimp makes this so easy and over time you can add more information such as demographics (age, gender, location etc).Making sure a website works well in all modern browsers is quite a challenge- something I have rather a lot of experience in. Gone are the days of working with Internet Explorer 6, but even so, we web developers have to make sure our websites work well in Google Chrome, Firefox, Opera, Safari and Internet Explorer 8, 9 & 10. On top of that there is the task of making it mobile ready for all the tablets and smartphones out there. If that sounds difficult then I promise you the art of making an email newsletter work across all email applications is a hundred times harder! I’m not going to go into the nitty gritty, but suffice to say, MailChimp have spent over a decade making sure that your email newsletters will arrive in your customers’ inboxes looking as beautiful as the time you sent them. MailChimp also have detailed analytics, so you can track when your recipients open the email or click through to your website.
Other than getting Social Media platforms ready for your customers, a physical namecard & prints are extremely important too!

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Business Basket

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Our online presence is just getting started! The past 10 years have been so private for us. Still going strong! So, Here’s our introduction as we step into Instagram:

𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐁𝐚𝐬𝐤𝐞𝐭 is a private and exclusive networking group, for invited only. For 10 years, we’ve been the go-to networking group for top professionals, dedicated to forging meaningful connections and fostering impactful collaborations.

We receive many questions from new attendees, so here are the FAQs updates to help you get to know us better and stay informed.